What is a Multi-channel network & Benefits?
A multi-channel network (MCN) is a structure that works with video platforms to offer aid to a channel owner. They include “product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and audience development” in exchange for a percent of the ad revenue from the channel. In addition, an MCN offers support to the creator or helps with expensive funding video-creating ideas.
Benefits of working with an Multi-Channel Network include:
• Use of quality video and publishing tools.
• Better value on advertising revenue.
• Marketing and promotion.
• Access to production equipment and editing facilities.
• Contacts in traditional media and celebrities.
• Cover song and background music licenses negotiated on copyrighted music.
• Live events and merchandise handling.
How Do Multi-Channel Networks Create Money?
Multi-Channeling Networks make money by taking a cut of the advertorial income of the signed creators. The payment is based on the CPM metric; cost per thousand ad impressions. We provide our clients with this fantastic network.
Student acquisition cost
Lower new student acquisition costs mean your college and program can hit profitability sooner rather than later.
Student enrollment can be a time- and labor-intensive process for institutions launching an online learning program. Over the last two decades, we’ve evolved and refined our strategy by establishing a highly trained team of enrollment specialists who take a personalized approach to attract and retain qualified students. In addition, our technologies allow almost instant engagement with prospective students and effective and timely progress monitoring throughout student recruitment.
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So here are a few methods to make it happen.
- Stop running funded campaigns that are losing you money. Everyone has some movements that aren’t giving rise to acceptable returns – so put a pause on them. Stop using up cash on an out-of-home campaign that hasn’t developed a lead, let alone an enrollment – reinvest the funds into a movement that’s meeting or exceeding projections so you can maximize the investment.
- Targeting. Take a look at where you are creating leads but no sales, and then find ways not to target those locations. The campaign itself might be profitable, but parts of the movement can be eliminated so that the entire effort becomes more profitable.
- Have a fast, tranquil, efficient process for quickly qualifying and prioritizing leads. Your enlistment team is working hard. Suddenly your staff is absorbed in higher quality leads that register in higher numbers because your staff gives them the attention they merit. The other gain of this approach is that you get rid of the unqualified leads early in the process to avoid investing more resources in them.
- Test. Another way to lower new student acquisition costs is to assess new ways to promote your college and programs. The new ways to nurture leads – new emails, new talking points on phone calls, recent online events, further instructions on applying for financial aid; there is always room for improvement. You need to design and lead a culture that strives to find faster ways to deliver a quality experience at lower costs consistently.
- Invest in the proper research. Most colleges have invested in research that failed to give them insight into opportunities that require fewer resources/costs to generate more significant revenue. It’s wonderful that 95% of your students grade their experience as “somewhat satisfactory” or “satisfactory.”
- Check your process and system. Never presume that everything is working as it should – check your processes and procedures. Do not blame anyone but find those opportunities to upgrade the experience for the lead.